In creating güdPPL Fashion House (GPFH), I set out to build an influential and culturally
relevant brand that stood for something more than just looking cool. Contemporary fashion sits at the forefront of culture, capable of shaping and influencing its enthusiasts in ways they don’t always realize.
We’re developing a brand that can influence culture honestly and constructively while still
maintaining quality designs and aspirational creative direction.
We want to inspire like we’ve been inspired.
We want to motivate like we’ve been motivated.
We want to challenge people to dream.
GPFH is the means through which my team and I have chosen to do all of that. Our journey through the brand —marked by intentional designs, meaningful collaborations, and quality campaigns—is a testament to my sentiments. We’re leading by example, and our best is yet to come.
Through garments, projects, and conversations, our mission is to inspire a global community of
idealists. Idealists are the visionaries who shift the paradigm. They consider what could be
rather than what already is. They reshape culture, society, and ultimately the world.
That’s what we plan to do.
- Lorenzo Beach, founder/creative director.